Mental Movies

Posted on Sunday, April 10th, 2011 at 19:14

1.     I heard a presentation by Frank Kern who is an astounding marketing strategist and an amazing salesperson. He also seems like a down-to-earth all around good guy.  He pointed out that when anyone is presented with a step-by-step solution to a problem or a means to achieve a goal, we all play a movie in our head.

Some people will see themselves opting into a program that offers a solution or a transformation and they immediately fast forward to the end.  In their movie ending, they are suddenly wealthy healthy, sexy and driving a Porsche. They cross the finish line without taking any action.

These people are suffering from silver bullet syndrome and they aren’t likely to succeed. They may opt into your program, buy your books, or study course and get a temporary dopamine jolt, but they won’t convert into long-term clients because they won’t do the real work it takes to be successful.

When presented with the same plan or system, the successful client plays a very different movie in their head. They see themselves rolling up their sleeves and actually implementing change strategies to achieve the desired transformation. Ready, set, action.

2.     My cat got lost this week. He has never stayed out for more than two hours at a time and when he was gone all day and then all night, I began to fear the worst. I posted a message on Facebook asking my neighbors to keep an eye out for him. I received so many hopeful responses. I figured everyone was in denial. I’ve had two cats disappear off the face of the Earth and I guessed the same thing happened to Dickens. A grim movie played in my head.

On and off throughout the week I cried for the loss of Dickens and all of my losses in life dating back to my canary, Sparky when I was four or five. When we learn about death for the first time the world changes into a very different place. I remember being furious at God back then that this world wasn’t what I had hoped, and this week I felt the same anger all over again.

Maybe when I’m older and wiser, I won’t feel this way, but as it stands, I find death infuriating. I was also angry at myself for not being a better steward to Dickens. I knew the risks of letting him out, and I made a conscious choice to opt for quality of life over quantity.

I checked the shelter. A lady in line told me her cat was missing for two months once. Even the man who worked at the shelter was hopeful. It may seem like an eternity for you when your cat is missing, he said. But don’t give up hope. Cats have a way of turning up.

By then it was day five and not one person had expressed anything but hope, except me. I began to wonder what was wrong with me and I made a choice then to be hopeful.

I put up flyers all over the neighborhood and I walked the grounds calling for Dickens throughout the day and night, but still nothing. Around 3:00 this morning Dickens’ sister burst awake. She sat up like she was expecting something. I didn’t hear a sound so I rolled over and closed my eyes. About three minutes later, there was a spat followed by the thud of a cat jumping onto the deck. It was Dickens and for me a personal miracle.

This week I learned about hope.


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