Beware of Reification

Posted on Monday, February 21st, 2011 at 23:26

Reification is the tendency to think of mental models as if they’re concrete realities. It happens across all disciplines from medicine to marketing.
The nice thing about models – mental or otherwise – is scalability and convenience.
That’s what I love about metaphor. It’s so stretchy.
Still, I want to remind myself not to make land out of a map.


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